Innovate where it counts, borrow the rest

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Innovate where it counts, borrow the rest

Innovate where it counts, borrow the rest

We’ve all heard it before—innovate or die. It’s become a mantra for creative founders and entrepreneurs, but what if that relentless chase for innovation is actually holding you back? Yes, innovation matters, but not in every aspect of your business. The founders who thrive aren’t fixated on reinventing the wheel at every turn. Instead, they’re

The new architects of creativity: From creators to system designers

From creators to system designers

What if the next Picasso is an algorithm? Or the next Shakespeare, a neural network? For those of us building digital businesses, this isn’t a distant possibility—it’s the future we’re creating. AI is transforming creativity, shifting our roles from creators to architects of creativity itself. We’re no longer just making things; we’re designing the systems

Lessons for creative founders from MrBeast’s leaked production guide

This week, a previously hidden treasure surfaced on 𝕏: MrBeast’s leaked production guide—a gold mine brimming with insights on how to think about and run a digital business in . It’s a pretty long doc, so I read through it for you and extracted the most valuable nuggets specifically for founders of digital products and

People want the process, not the polish: Building trust in an AI-driven world

People Want the Process, Not the Polish

There’s no denying it—AI tools have changed the landscape for creators and founders. The era in which developers held all the cards is over. With coding tools like Cursor, GitHub Copilot, Replit, and others, anyone can build almost anything. Now, differentiation doesn’t come from the ability to code—it comes from the ability to build trust,

Startup success stories: How $6,500 opened million-dollar doors

Flock

Back when my agency was just getting off the ground—a time of truly humble beginnings—I landed a client that would unknowingly change the course of my career. The client was Flock, a web browser blending social networking in a way that felt ahead of its time in 2008. Little did I know, this would be