Innovate where it counts, borrow the rest

matt@mattdowney.com

5 key startup growth strategies and lessons for creative founders

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Entrepreneurial strategies

It’s 2 AM. Your eyes are bloodshot, and you’re staring at the screen, endlessly tweaking your landing page copy for likely the hundredth time. You’re wondering if this is finally the version that will skyrocket your conversion rates. Sound familiar? I bet it does. This late-night hustle is a rite of passage for every founder. …

Steal these unconventional customer acquisition examples from Buffer, Pinterest, and others

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Customer acquisition examples

Launching a new digital business, product, or service is a grind. You’ll spend long days and nights agonizing over every pixel, parsing through hundreds of lines of code, and wrestling with copy until your eyes blur. But you know what? As grueling as that sounds, any founder who’s been through it will tell you that’s …